In case you were wondering; this is what LJ is working on...

[beelikej]

LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.

Full article, that was linked to by LiveJournal's own Twitter:

Fast Company reveals what to expect from LiveJournal in 2012!

Comments

[eledhwenlin]

And absolutely no one is surprised.

[bflyw.livejournal.com]

thanks for posting this!
This whole thing just makes me so sad. I love LiveJournal (read: it's loyal users and our comms) and I really don't want anything to change. :-(

[tanisafan.livejournal.com]

They're trying to be more like Facebook, which sucks. Because I hate Facebook. I feel like eventually, I'll have no choice but to move to DW completely. I would really prefer not to, all my archives are here, but I'm pretty sure it will happen eventually...

[beelikej.livejournal.com]

It's just so harsh to see it in writing. (Obviously my angry Brendon icon is in response to LJ's assholery not to you;)

[beelikej.livejournal.com]

Isn't it somewhat amazing that LJ itself linked to this article since in official newspost they still like to pretend to 'listen to our concerns' I don't understand why TPTB can't see they need loyal users to promote them. I hate change. :(

[beelikej.livejournal.com]

Stupid Facebook. I am redecorating my DW so that if my friends move, I'm ready too.

[eledhwenlin]

Yeah, and then from a secondary source! They could've at least put out at PR-ish note with "bla, trying to attract new traffic, bla". This is pretty much a slap in the face for all people who've been paying for the service. :-/

(Yeah, I figured. ;) )

[beelikej.livejournal.com]

I really hate that they keep suggesting to be 'listening to our concerns' in the official news-posts. FFS, own up to not giving a damn.

[sillie]

Ugh. I read that. It's just so... I don't even have words for it. D:

[beelikej.livejournal.com]

It's really charming how much they appreciate the people that helped made LJ what it is today. Grrrr.

Also: pouty Greg FTW (I want to nibble that bottomlip, djeez)

[sillie]

(I want to nibble that bottomlip, djeez)

Hahaha, I know right? *__*