In case you were wondering; this is what LJ is working on...

[beelikej]

LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.

Full article, that was linked to by LiveJournal's own Twitter:

Fast Company reveals what to expect from LiveJournal in 2012!