In case you were wondering; this is what LJ is working on...

[beelikej]

LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.

Full article, that was linked to by LiveJournal's own Twitter:

Fast Company reveals what to expect from LiveJournal in 2012!

Comments

[eledhwenlin]

And absolutely no one is surprised.

[bflyw.livejournal.com]

thanks for posting this!
This whole thing just makes me so sad. I love LiveJournal (read: it's loyal users and our comms) and I really don't want anything to change. :-(

[tanisafan.livejournal.com]

They're trying to be more like Facebook, which sucks. Because I hate Facebook. I feel like eventually, I'll have no choice but to move to DW completely. I would really prefer not to, all my archives are here, but I'm pretty sure it will happen eventually...

[sillie]

Ugh. I read that. It's just so... I don't even have words for it. D: